In 2014 we decided to modify our social responsibility focus, providing support to projects pursuing benefiting education, only attribute in which we base our efforts. It is divided in three aspects:
- Financial education
- Formal education
- Education for the entrepreneur in its business
We want to acquire a deeper knowledge of the communities needs in order to contribute with their social, economic and human development. Therefore, we conducted anthropologic studies regarding education's impact on money's perception by our clients and communities, with their results showing that education is highly valued by those audiences whom we have a direct relationship with in the communities, for they see it as an investment and platform to achieve a superior future, through access to better opportunities.
Consequently, we have developed several initiatives for financial literacy and education for the population at the bottom of the pyramid in the communities where we operate.