Education is the cause of Fundación Gentera and is consider as a factor that boost and promotes social and economic development. We work for this cause through alliances and donations to civil society organizations, supporting educational projects that promote the development of people. It is divided in three aspects:
- Formal education
- Financial education
- Entrepreneurial culture
We want to acquire a deeper knowledge of the communities’ needs in order to contribute with their social, economic and human development. Therefore, we conducted anthropologic studies regarding education's impact on money's perception by our clients and communities, with their results showing that education is highly valued by those audiences whom we have a direct relationship with in the communities, for they see it as an investment and platform to achieve a superior future, through access to better opportunities.
Consequently, we have developed several initiatives for financial literacy and education for the underserved segment in the communities we operate in.